MG Windsor EV prices go up again: what changed and why demand hasn't slowed
The MG Windsor EV has become India’s go-to electric SUV, and it’s doing that while getting more expensive. JSW MG Motor India has raised prices again in August 2025—this is the fifth revision since launch—with increases of up to Rs 15,000 on select variants. In percentage terms, that’s up to about 0.93%.
Not every variant moved. The base model and the mid-variant with the larger battery stay where they were. The flagship Essence Pro sees a smaller Rs 8,000 bump this month. That follows a heftier Rs 21,000 jump in July that targeted the same top-spec trim.
Even with these changes, demand hasn’t cooled. In July 2025 alone, MG sold over 4,000 Windsors, keeping it on top of India’s EV charts. The Pro trims, which arrived in May, drew 8,000 bookings in a single day—rare in this segment and a clear signal that buyers are prioritizing range, features, and brand comfort over small monthly price moves.
The price timeline tells the story of a fast-maturing EV market. MG launched the Windsor in September 2024 at Rs 13.50 lakh (ex-showroom). Prices nudged up to Rs 14.0 lakh as 2025 began. In May 2025, there was another increase of up to Rs 15,000, followed by July’s Rs 21,000 on the Pro, and now August’s selective hike of up to Rs 15,000.
- September 2024: Launch at Rs 13.50 lakh
- January 2025: Range starts at Rs 14.0 lakh
- May 2025: Up to Rs 15,000 increase
- July 2025: Rs 21,000 hike on Essence Pro
- August 2025: Up to Rs 15,000 on select variants; Essence Pro +Rs 8,000
The Essence Pro now lists at Rs 18.39 lakh (ex-showroom), up from its original Rs 17.50 lakh at launch. MG has linked these changes to higher input and production costs, a theme playing out across carmakers. The company had already flagged a general increase of up to 1.5% across much of its portfolio from July 1, 2025—covering models like the Comet EV, ZS EV, Astor, Hector, and Gloster.
If you’re trying to pin down what you’ll actually pay, here’s the current picture MG is signaling. Depending on configuration, the Windsor’s sticker spans from Rs 12.00 lakh for the base Excite with the smaller battery to Rs 18.39 lakh for the fully loaded Essence Pro. MG also communicates the broader lineup as starting at Rs 10 lakh for the standard range and Rs 12.25 lakh for the Pro range (both ex-showroom). The spread you see on dealer quotes will vary by city taxes, trim, and any running programs.
What buyers get: trims, range, BaaS math, and how it stacks up
MG hasn’t tinkered with the core package. The Windsor still comes in four trims—Excite, Exclusive, Essence, and Essence Pro—with two battery options: a 38 kWh pack rated at 331 km and a 52.9 kWh pack rated at 449 km (claimed). Those numbers are the draw, especially for buyers moving up from small city EVs.
The twist is MG’s Battery-as-a-Service (BaaS) offer, which lowers the upfront price. Under BaaS, the Essence Pro’s sticker drops to Rs 13.31 lakh, and you pay a battery rental fee of Rs 4.50 per kilometer. There’s also a guaranteed buyback—60% of the ex-showroom price after three years or 45,000 km—which gives fence-sitters more confidence about resale.
How does the rental work out month to month? It depends on how much you drive:
- 800 km/month: about Rs 3,600 in battery rent
- 1,000 km/month: about Rs 4,500 in battery rent
- 1,500 km/month: about Rs 6,750 in battery rent
You’ll add your charging costs on top of that. For light users who want a lower entry price and plan a shorter ownership cycle, BaaS can make the Windsor feel more affordable now and simpler to exit later. Heavier users might prefer buying the battery with the car to avoid per-km rent and keep running costs lean over time.
Why are prices rising so often? EVs are still sensitive to battery and electronics costs, global shipping, and currency swings. Localization helps, but even as more parts get sourced in India, the big-ticket items in batteries and power electronics don’t get cheaper overnight. Car companies are also juggling safety and software feature content, which can add cost. MG isn’t alone in passing some of that on to buyers; it’s a pattern we’ve seen across segments this year.
If you’re comparing the Windsor with rivals, you’re likely looking at the Tata Nexon EV, the upcoming Tata Curvv EV, and the Mahindra XUV400. The Windsor’s pitch is simple: two usable range options, a feature-rich top end, and a financing model (BaaS) that trims the upfront hit. That’s a clear lane in a market where many buyers want an electric SUV that can handle highway trips without range anxiety.
Here’s a quick snapshot of the August update and the current spread:
- August 2025 hike: Up to Rs 15,000 on select variants; Essence Pro +Rs 8,000
- Top-end price now: Essence Pro at Rs 18.39 lakh (ex-showroom)
- Range claims: 331 km (38 kWh) and 449 km (52.9 kWh)
- Trims: Excite, Exclusive, Essence, Essence Pro
- BaaS: Essence Pro at Rs 13.31 lakh upfront + Rs 4.50/km battery rent; 60% buyback after 3 years/45,000 km
- Indicative pricing band: from Rs 12.00 lakh (base Excite) to Rs 18.39 lakh (Essence Pro), with broader communication placing standard variants at Rs 10 lakh and Pro from Rs 12.25 lakh (ex-showroom)
Sales momentum suggests buyers are absorbing these changes. Crossing 4,000 units in July is meaningful for any EV in India, more so for an SUV that isn’t the cheapest option in showrooms. That tells you the Windsor’s mix of real-world range and trim choices is hitting a sweet spot.
What should you watch next? If you’re planning a purchase, keep an eye on delivery timelines for the Pro variants—backlogs can change the buying experience. Check whether your city’s charging network fits your routine, and run the math on BaaS versus full ownership based on your monthly kilometers. Also ask your dealer how the guaranteed buyback is processed—what condition rules apply and how the valuation is calculated at handback—so there are no surprises three years down the road.
There’s no change to the Windsor’s competitive set, but the context is shifting. With no central purchase subsidy for passenger EVs right now, brands are leaning on financing, exchange bonuses, and guaranteed buyback to make the numbers work for buyers. MG’s approach—small but steady price adjustments, plus a flexible ownership plan—shows how carmakers are trying to balance cost pressures with the need to keep EVs attractive.
For now, the Windsor holds its edge on showroom buzz. If MG can protect delivery timelines and keep feature content steady while the rupee and commodity costs do their dance, the sales run should continue. And if the market gets tighter on price later in the year, expect more action on financing schemes rather than big sticker cuts.
